Playfully Going from Pt. A to B

The beauty and power of great design is that imagining the world without can make you feel a certain way, for me it’s a bad feeling. For some, not a feeling at all.

And however long that lingers, thankfully we don’t have to live in that world and I’m debating whether or not Paris Transit needed this kind of design help. Professionally, I absolutely do, why doesn’t every organization and company adopt a design-forward approach to their outward facing, inward as well for that matter.

But then I think it’s just transit, you’re trying to get to another place, what does it matter if it looks pleasing to my eye. And there in lies my own dilemma.

Practically, I can’t get myself to act, but that previous staement feels just so lazy and in the end it has happened and I am thoroughly pleased and here we are. Take it in and enjoy it like I have: https://www.ratp.fr/en/apps/bonjour-ratp